Nova Ekwueme
Visual artist - Lagos / LondonLimited-edition graphic series. Limited-edition graphic series. Released in small batches.
The Brand
Haus of Gianni.
We started HOG because the clothes we wanted to wear didn't exist. Since 2026, we're making them for people who know exactly what they want.
No investors. No compromises. Every piece is designed, printed, and quality-checked in our East London studio. We keep quantities limited because that's the only way we can make things properly.
The Manifesto
We don't make clothes for everyone. We make them for people who know what they want.
No logo just to have a logo. No hype just to have hype. Everything on purpose.
Premium doesn't mean expensive. It means made properly, from the right materials, with real craft.
HOG is independent and it stays that way. Every decision we make is creative, not corporate.
We're not the loudest voice in the room. But when we speak, people listen.
Creative
Collaborations
Park Studios
Photography collective - TokyoCo-directed the AW25 Lookbook. Shot across three cities over five days.
Amma Asante
Textile designer - AccraWoven label and packaging design for SS26. Kente-inspired geometric patterning.
More From HOG
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